Detail for FIT item:1885693575

Click here for Professor Packets of this book.
In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement an effective sport marketing plan, including analysis of current trends and a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Marketing Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful marketing plans.
The eight expanded and updated chapters in Developing Successful Sport Marketing Plans illuminate the complex world of sport marketing:
Developing a Marketing Plan Framework
Product and Service Analysis
Situation Analysis
Target Markets
Marketing Objectives
Marketing Strategies
Marketing Mix
Implementation, Control, and Evaluation

Author/Editor:David K. Stotlar

ISBN: 1885693575
Copyright: 2005
List Price: $29.00
Binding: Cloth
Pages: 137

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	Click here for Professor Packets of this book. In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement an effective sport marketing plan, including analysis of current trends and a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Marketing Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful marketing plans. The eight expanded and updated chapters in Developing Successful Sport Marketing Plans illuminate the complex world of sport marketing: Developing a Marketing Plan Framework Product and Service Analysis Situation Analysis Target Markets Marketing Objectives Marketing Strategies Marketing Mix Implementation, Control, and Evaluation
	Author/Editor:David K. Stotlar
	ISBN: 1885693575 Copyright: 2005 List Price: $29.00 Binding: Cloth Pages: 137