smqheader2New


Click on the article title to purchase an electronic copy of the individual article.


Contents for SMQ issue 9:02


Article Title
Tobacco Sponsorship: Spectator Perceptions at an LPGA Event
Karen E. Danylchuk...
Journal Update: July-December, 1999
Dan Covell...
NASCAR: A Lesson in Integrated and Relationship Marketing
Ralph Lapio, Jr....
Intercollegiate Athletics: Back to the Future II: A Comparison With Branch and Crow Five Years Later
Timothy S. Drain...
The Impact of Sport Sponsorship Activities, Corporate Image, and Prior Use on Consumer Purchase Intention
Nigel K. LI. Pope...
Book Review 9-2
Steven Hardy (Reviewer)...

smqfooter
SMQ