Contents for SMQ issue 9:02 |
Article Title |
Tobacco Sponsorship: Spectator Perceptions at an LPGA Event Karen E. Danylchuk... |
Journal Update: July-December, 1999 Dan Covell... |
NASCAR: A Lesson in Integrated and Relationship Marketing Ralph Lapio, Jr.... |
Intercollegiate Athletics: Back to the Future II: A Comparison With Branch and Crow Five Years Later Timothy S. Drain... |
The Impact of Sport Sponsorship Activities, Corporate Image, and Prior Use on Consumer Purchase Intention Nigel K. LI. Pope... |
Book Review 9-2 Steven Hardy (Reviewer)... |