| Contents for SMQ issue 8:02 |
| Article Title |
| Book Review 3, 8-2 Dan Covell (Reviewer)... |
| Journal Update: April-June, 1998 Dan Covell... |
| Internet Users: How to Reach Them and How to Integrate the Internet into the Marketing Strategy of Sport Businesses Marc Duncan... |
| Book Review 2, 8-2 Larry McCarthy (Reviewer)... |
| Television and Internet Convergence: Implications for Sport Broadcasting Paul Turner... |
| Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online Nigel Pope... |
| Book Review 4, 8-2 Jay Gladden, Ph.D. (Reviewer)... |
| Sports Marketing and the Internet: It's a Whole New Ball Game Lynn R. Kahle... |
| SMQ PROfile 8-2 SMQ Editor... |
| An Examination of Sport Web Sites and the Opinion of Web Employees Toward the Use and Viability of the World Wide Web as a Profitable Sports Marketing Tool Robert J. Caskey, M.T.A.... |
| Book Review 8-2 Ron Meade (Reviewer)... |
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