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Contents for SMQ issue 8:01

Article Title

Book Review 2, 8-1 Bill Connolly...

The State Tobacco Sponsorship in Sport Douglas M. Turco...

Objectives and Evaluation Processes Utilized by Sponsors of the 1996 Olympic Games Stefan Ludwig, M.S. & M.B.A....

The World Wide Web as an Advertising Medium for Sports Facilities: An Analysis of Current Use Roberta L. Smith...

Journal Update: January-March, 1998 Dan Covell...

SMQ PROfile 8-1 SMQ Editor...

Examining the Importance of Brand Equity in Professional Sport James M. Gladden...

Book Review 8-1 Simon P. Attle (Reviewer)...