Contents for SMQ issue 7:01 |
Article Title |
Book Review 7-1 ... |
Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena Rick Burton... |
Journal Update: January-March, 1997 Dan Covell... |
Sport Management and Marketing via the World Wide Web Lisa Delpy, Ph.D.... |
Sport/Exercise Identity Theory and Participation Marketing: Theory Formation and Theoretical Justification Christine M. Brooks... |
SMQ PROfile 7-1 SMQ Editor... |
The U.S. Influence on German Sports Leagues MIchael Dinkel... |
Recognition of Athlete-Endorsed Sports Products David K. Stotlar, Ed.D.... |