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Contents for SMQ issue 6:02

Article Title

The Creation of Consumer Bonds Within Reebok Running Andrew Rohm...

A Conceptual Framework for Evaluating Marketing Relationships in Professional Sport Franchises Mark A. McDonald, Ph.D....

SMQ PROfile 6-2 SMQ Editor...

Introduction to the Special Issue on Relationship Marketing In Sport George R. Milne, Ph.D....

Pursuing Relationships in Professional Sport Sean Brenner...

A Framework for Implementing Relationship Marketing in the Sport Industry David Shani, Ph.D....

Sports Talk and the Development of Marketing Relationships Lynn R. Kahle...