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Contents for SMQ issue 6:01 |
Article Title |
Ticket Distribution Agencies and Professional Sport Franchises: The Successful Partnership Lori K. Miller... |
Impact of Broadcasting on the Attendance of Professional Basketball Games Dr. James J. Zhang... |
Ambush Marketing Peter J. Graham... |
Retail Licensing Procedures Used by Selected NCAA Division I Institutions: Implications for Licensees of Collegiate Memorabilia Mary Elizabeth Mazzeo... |
Media Watch 6-1 Tracy L. Schoenadel... |
Creating and Fostering Fan Identification in Professional Sports William A. Sutton... |
SMQ PROfile 6-1 SMQ Editor... |
Book Review 6-1 Stephen Hardy (Reviewer)... |
Us and Them: Australian Professional Sport and Resistance to North American Ownership and Marketing Models Dr. John Nauright... |