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Contents for SMQ issue 3:04

Article Title

Sponsorship Evaluation: Does It Match the Motive and the Mechanism? Nigel K. LI. Pope, M.B.A....

Innovative Turnstile AdSleeves Turns Lemons into Lemonade Michael Candelaria...

The Professional Golf Product: Spectators' Views Hal Hansen, Ed.D....

SMQ Research Highlights 3-4 Tracy L. Schoenadel...

A Tripartite Approach to Sports Facility Financing Ming Li, Ed.D....

SMQ PROfile 3-4 SMQ Editor...

Ticketing Strategy in the Australian National Basketball League David Shilbury, M.S....

SMQ Book Review 3-4 Dallas Branch, Jr., Ph.D. (Reviewer)...