| Contents for SMQ issue 11.03 |
| Article Title |
| Factors Influencing Impulse Buying of Sport Team Licensed Merchandise Hyungil H. Kwon... |
| Star Players, Payroll Distribution, and Major League Baseball Attendance Dominic H. Rivers... |
| Review - How to Get Publicity (and make the most of it once you’ve got it) David W. Scott, Ph.D.... |
| Action Sports Sponsorship Recognition Gregg Bennett... |
| Case Study - Tara Nott Case Study: Celebrity Endorsements and Image Matching Elizabeth Jowdy... |
| Location Dependency and Sport Sponsors: A Factor Analytic Study Hans Westerbeek... |
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