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Click on the article title to purchase an electronic copy of the individual article.
Contents for SMQ issue 11.02
Article Title
Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly
Brenda G. Pitts...
Naming Rights Agreements: Dream Deal or Nightmare?
Anita M. Moorman...
Bridging the Gap Between Practitioners and Professors: How Sport Marketing Quarterly Is Working to Fulfill Its Mission
R. Brian Crow...
Perspectives - Engineering the Theory-to-Practice Bridge Using the Consultancy Approach
Richard L. Irwin...
Case Study - FedEx and the St. Jude Classic ,Application of a Cause-Related Marketing Program (CRMP)
Tony Lachowetz...
Case Study - Brand Extension Evaluation ,The Case of NFL Europe
Richard M. Campbell, Jr....
Ten Years of the Sport Marketing Quarterly: Comparing Research and Practice Perspectives
Cheri L. Bradish...
Book Review - Teaching Sport Marketing in the New Millennium: Substantive Improvements to the Second Edition Textbook Facilitate Student Learning
John S. Clark...
Sport Marketing Quarterly: A Journal Designed for the Business of Marketing Sport
Dallas Branch...
Motivational Factors for Evaluating Sport Spectator and Participant Markets
Mark A. McDonald...
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