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Contents for SMQ issue 11.02

Article Title

Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly Brenda G. Pitts...

Naming Rights Agreements: Dream Deal or Nightmare? Anita M. Moorman...

Bridging the Gap Between Practitioners and Professors: How Sport Marketing Quarterly Is Working to Fulfill Its Mission R. Brian Crow...

Perspectives - Engineering the Theory-to-Practice Bridge Using the Consultancy Approach Richard L. Irwin...

Case Study - FedEx and the St. Jude Classic ,Application of a Cause-Related Marketing Program (CRMP) Tony Lachowetz...

Case Study - Brand Extension Evaluation ,The Case of NFL Europe Richard M. Campbell, Jr....

Ten Years of the Sport Marketing Quarterly: Comparing Research and Practice Perspectives Cheri L. Bradish...

Book Review - Teaching Sport Marketing in the New Millennium: Substantive Improvements to the Second Edition Textbook Facilitate Student Learning John S. Clark...

Sport Marketing Quarterly: A Journal Designed for the Business of Marketing Sport Dallas Branch...

Motivational Factors for Evaluating Sport Spectator and Participant Markets Mark A. McDonald...