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Contents for SMQ issue 10:02
Article Title
Factors That Influence African-American Gen-Xers to Purchase Nikes
Robert Lyons, Jr., E....
Black Consumers' Spending and Historically Black College Sport Events: The Marketing Implications
Ketra L. Armstrong...
A Further Exploration of the Involvement Profiles in Selected Recreational Sport Activities: Results From a Study in Korea
Se-Hyuk Park...
Pitching Women's Tennis to Corporate Sponsors: A Case Study of Pilot Pen Tennis
Allen L. Sack...
The Impact of Persuasive Information on Changes in Attitude and Behavioral Intentions Toward Risky Sports for Arousal-Seeking Versus Arousal-Avoidance Individuals
Bela Florenthal...
SMQ Profile/Interview
SMQ Editor...
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