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Contents for SMQ issue 1:02


Article Title
SMQ-Research Highlights
Tracy L. Schoenadel...
The Utilization of Fence Signage in College Baseball
Scott E. Branvold, Ed.D....
Marketing the Core Product in Professional Team Sports in the United States
William A. Sutton, Ed.D....
SMQ-PROfile 1-2
...
Taming the Beast: Riding Out a Sports Crisis
Melvin Helitzer...
Rethinking Sport's Product Position and Program Concept
Dallas Branch, Jr....
An Approach to the Evaluation and Selection of Sport Sponsorship Proposals
Richard L. Irwin, Ed.D....

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