People who purchase this product may also be interested in: Fundamentals of Sport Marketing 2nd Edition Developing Successful Sport Marketing Plans 2nd Edition Ethics and Morality in Sport Management 2nd Edition Foundations in Sport Management Developing Successful Sport Sponsorship Plans 2nd Edition
	Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specializations in the sports industry one aspect that can either make you or break you is marketing. Case Studies in Sport Marketing was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development. The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion. This text is an excellent companion to the second edition of Fundamentals of Sport Marketing authored by Pitts and Stotlar.
	Author/Editor: Brenda G. Pitts
	ISBN: 1885693478 Copyright: 2003 List Price: $31.00 Binding: Softcover Pages: 200 pp.
	Part I: An Introduction to the Case Study Method Chapter 1--An Introduction to the Case Study Method Chapter 2--A Strategic Sport Marketing Case Analysis Model Part II: The Cases How the Sport Marketing Case Studies are Organized Section One: The Sport Performance Industry Segment: An Overview The Cases (Not all case studies are listed below. The following is a sample of contents.) Every Game's a Big Event: The Toledo Mud Hens Baseball Club --Jacquelyn Cuneen Gender Equity Achieved Through Strategic Marketing --Richard L. Irwin Marketing a Basketball Tournament --Wayne Blann Section Two: The Sport Production Industry Segment: An Overview The Cases Northern Light Inc. --David Stotlar Adidas: Making A Comeback --Dianna P. Gray Section Three: The Sport Promotion Industry Segment: An Overview The Cases The Sinking of the America's Cup --David Stolar Starting a Sport Marketing Firm --Wayne Blann Call Your Own Game: TRZ Sport Services Inc. --Jacquelyn Cuneen Catch That Championship Fever! --Richard L. Irwin

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