Detail for FIT item:1885693672

As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students.

-From Richard Irwin's preface "A Word From the President"

SECTION I Consumer Behavior in the Sport Business Industry
SECTION II Media and Its Messages: Managing for Marketing
SECTION III Financial Matters and Sport Marketing
SECTION IV Sponsorship and Sport Marketing
SECTION V Endorsement, Building Brand, and Promotional Strategies

Author/Editor:Brenda G. Pitts

ISBN: 1885693672
Copyright: 2005
List Price: $29.00
Binding: Paperback
Pages: 259

FIT Footer


	As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -From Richard Irwin's preface "A Word From the President" SECTION I Consumer Behavior in the Sport Business Industry SECTION II Media and Its Messages: Managing for Marketing SECTION III Financial Matters and Sport Marketing SECTION IV Sponsorship and Sport Marketing SECTION V Endorsement, Building Brand, and Promotional Strategies
	Author/Editor:Brenda G. Pitts
	ISBN: 1885693672 Copyright: 2005 List Price: $29.00 Binding: Paperback Pages: 259